As melon specialist we have a reputation to maintain and we do all we can. Thus we are at the foundation of ground-breaking innovations. A number of examples from practice: The partnership between Wageningen UR, various seed breeders and HillFresh has resulted in a flavour matrix whereby we can more readily recognise optimal varieties and develop them further. We use our test fields in Spain and South America to achieve this. The customer's wishes are a paramount importance: we select our melons based on colour, shelf life, brix values, texture and, of course, flavour. Besides which, we are introducing new growing regions and investing a lot in the field of food safety and CSR in order to guarantee continual availability and quality (of life).
The Cantaloupe is the sweetest melon of them all. A ripe cantaloupe is propped so full of flesh that tears appear in the stem. Once cut open you are confronted with the irresistible fragant aroma of the orange flesh!